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Press Room

Introducing Team PSI

ICB are pleased to introduce its newest additions...

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Carthy’s Press Release Jan 2015

ICB Goes Country Fresh With Stand-Out Country Cream...

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ACN Press Release Dec 2014

ICB maintains its leading position in the impulse Sector...

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ICB Computer Challenge

ICB's IT Manager Matt Brown took to Leeds East and Leeds West Academy to provide a fun and exciting challenge for year 8 pupils...

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ICB implements IFS

Drinks manufacturer ICB gives itself room to grow with IFS Applications...

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Visit to Ginetta

As part of the Leeds Ahead mentoring programme, supported by ICB, a trip to Ginetta headquarters, Garforth...

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Promotions

A third of under 25 year olds mentioned bar/pub promotion as an influence.

Nightclub promotion is particularly influential among under 25 year olds.

(34% compared to 12% overall)

Taste

Taste is the most important consideration when choosing an alcoholic drink.

57% of drinkers make taste a consideration "all the time" when choosing a drink. This is lower among under 25 year olds (although still high) and true across drink types.