A third of under 25 year olds mentioned bar/pub promotion as an influence.
Nightclub promotion is particularly influential among under 25 year olds.
(34% compared to 12% overall)
Taste is the most important consideration when choosing an alcoholic drink.
57% of drinkers make taste a consideration "all the time" when choosing a drink. This is lower among under 25 year olds (although still high) and true across drink types.