As students return to campus this Autumn, ICB unveils plans to target this key audience of highly sociable 18 - 24 year olds with a national advertising campaign for V~KAT Schnapps.
ICB’s “All kinds of KATS” V~KAT Schnapps advertising creative focuses on the versatility of the brand, which is “made to mix” and is “purrrrfect with friends”. The movie creative integrates eye-catching V~KAT Schnapps graphics with powerful Kat imagery. Close ups showcase the brand’s distinctive black and gold livery. The campaign commences on 19th September and will run for a total of 12 weeks, delivering around 40 million total impacts on 700 Subtv screens across 90 high footfall student union sites. Read More...

As high summer approaches ICB announce the start of the festival, contemporary music and outdoor events programme which they are rolling out for their St Helier Cider brand.
For St Helier Cider, the festival season kicks off with the Intro Festival this weekend in Middlesbrough Town Centre with a line up which includes Example, Feeder and Fun Lovin Criminals. Live at the Beach at Portrush, Co Antrim follows on 25th June at which The Wanted, The Saturdays and Alexandra Burke headline.
Later in the summer, St Helier Cider will be refreshing those who have worked up a thirst rocking along to Judas Priest, Thin Lizzy and Jethro Tull at the High Voltage Festival (23rd and 24th July), in London’s Victoria Park and also those lucky enough to be in the Laughs in the Park audience watching Ross Noble, Eddie
Izzard and Tommy Tiernan creating mirth and merriment at Verulamium Park, St Albans (22nd, 23rd, 24th July).
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ICB, one of the early innovators in the pear cider market is revealing its true colours and bringing its successful pear cider range with flavours out in clear bottles to replace the previous brown glass. It is also continuing its colourful tradition of innovation with the addition to the range of NEW St Helier Pink, a 4% ABV pear cider with a subtle fragrant aroma and the cool crisp refreshing taste of St Helier. Read More...

ICB has signed its popular St Helier Cider brand up to become headline sponsor of the new
Online Music Awards. The Awards, which are in their first year, will now be known as the St Helier Cider Online Music Awards.
The aim of the awards is to provide unsigned musicians with recognition, exposure and connections through a global online showcase hosted at www.onlinemusicawards.org Read More...

ICB is targeting the key audience of highly sociable 18 - 24 year old students with a national campaign for its new V-KAT Schnapps brand which breaks on screen in 86 high footfall student union bars this month. Read More...