InterContinental Brands (ICB) specializes in providing value brands in key categories within the Beers, Wines and Spirits markets, predominantly within the UK. ICB has considerable expertise in the Speciality Drinks category with a range of value brands eg: V-KAT Schnapps, Soiree Amaretto, Messer Schmitt, Sambuxo, Black Star and Cactus Jack’s Schnapps. ICB’s speciality drinks offer lower alcoholic strength than full strength spirits and liqueurs. With an increasing awareness of alcoholic strength and sensible drinking levels, many people are looking for drinks that provide the taste and flavour but not the alcohol content of full strength spirits and liqueurs.
ICB has had considerable success in the cider category with St Helier Cider and Rozel Pear Cider brands. ICB also has a range of excellent quality Perry, Ready To Drink and British Wines value brands. In 2010, ICB joined with Wine Innovations in a joint venture to launch wines in the new single serve Tulip PET packaging concept. The Italian Job Tulip is the perfect wine serve for consumers on the move or at outdoor events. A fast paced and dynamic outlook has been a key part of the firm’s rapid growth as one of the UK’s leading alcoholic drinks companies. ICB has a track record for launching new products that offer something new or different. ICB prides itself on producing excellent quality but at affordable prices.